Welcome To Brown Jug - Alaska's Friendly Spirits!

THE BEVERAGE INDUSTRY'S BENCHMARK FOR
RESPONSIBLE BEVERAGE RETAILING

EMPLOYEE TRAINING
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  All Brown Jug employees are required to complete the Training for Intervention Procedures by Servers of Alcohol class, TIPS, before working in a store. Brown Jug introduced alcohol server training to Alaska over 20 years ago. As a result, this training is now required statewide..
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   Brown Jug store employees are re-certified through TIPS every 12 to 18 months.
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  Brown Jug currently has 4 certified TIPS trainers on staff, the senior trainer has been certified for over 20 years.
PREVENTING UNDERAGE DRINKING
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   Since 1998, Brown Jug employees have seized over 1700 ID’s from minors attempting to purchase, more than all of the other package stores in Alaska combined.
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   In 1998, Brown Jug drafted a municipal ordinance providing for a civil penalty against minors who illegally enter licensed premises. This extremely effective ordinance went on to become state law in 2001, and was recently featured in a national liquor law enforcement conference.
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   The Security department at Brown Jug has made over 120 arrests of adults purchasing alcohol for minors, and minors soliciting adults to buy alcohol for them. These arrests are the result of specific surveillance details designed to intercept alcohol purchased for minors. The Anchorage Chief of Police presented the Security department with an award for these efforts in 2002.
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  In 2002, Brown Jug drafted a municipal ordinance providing for a civil penalty against minors that solicit adults to buy alcohol for them, and against adults who purchase for minors. This ordinance was enacted by the Municipal Assembly in September 2002, and went on to become state law in 2004.
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  Employees are paid bonuses for seizing fraudulent and underage ID cards from minors.
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  The Security department performs 125 – 200 in-house compliance tests each month to ensure that all employees are following company policy by requesting identification from all customers under the age of 30.
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   Brown Jug was awarded the “Licensee of the Year” award in 2007 by the Association of American Beverage Licensees for its unique approach to preventing underage drinking.
 
FIGHTING DRUNK DRIVING
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  Brown Jug employees routinely advise the Anchorage Police Department of persons who appear to be driving under the influence.
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  Employees notify community patrols and other neighborhood stores regarding drunk drivers, underage persons, and public inebriates.
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  Brown Jug videotapes all transactions, and archives these tapes for a period of 3 years.
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  Brown Jug was awarded the “Platinum Key of Life” award by Doctors for Designated Driving to recognize company efforts to prevent drunk driving.
 
PUBLIC INEBRIATES
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  All Brown Jug employees are trained to refuse the sale of alcohol to known public inebriates, or anyone else whom we believe may harm themselves or others by using alcohol.
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  Brown Jug provides clean-up crews to police all beverage related refuse problems city wide, by simply calling the Trash Hotline, 563-3815, Ext. 225.
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  For more information on Brown Jug’s efforts to address public inebriate issues click here: http://www.weddleton.com/CC/homeless.htm
COMMUNITY SUPPORT
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Brown Jug supports numerous community programs, including the Anchorage Neighborhood Housing Association, Anchorage Responsible Beverage Retailers Association, Brother Francis Shelter, Catholic Social Services, Covenant House, Community Patrols, Eagle River Nature Center, Homeward Bound, Intervention Helpline, MADD, Mother Lawrence Food for the Needy, Reclaiming Futures, Safe City Program, and the Salvation Army Adult Rehabilitation Program to list but a few.
 
 


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Brown Jug Alaska
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Webmaster © Brown Jug, Inc. PO Box 190027, Anchorage Alaska 99519 907-563-3815 Drink Responsibly, Drive Responsibly, Live Responsibly