Brown Jug is recognized nationally as the beverage industry's leader in responsible beverage retailing.

The Brown Jug Responsible Retailing Model

Employee Selection - All prospective Brown Jug employees undergo a background check, and are tested to ensure they can easily determine age from a date of birth.

Training - All employees are required to complete the TIPS alcohol server class before working on the sales floor, and they are required to re-certify through TIPS every 12 to 18 months. Brown Jug has 4 TIPS trainers on staff, the most senior trainer has been certified for 23 years.

Policy - Brown Jug policy requires that employees request identification from every customer. The sale of alcohol is denied when a customer is unable to produce valid ID, has been drinking, or when a member of their party is underage or intoxicated. Additionally employees are trained to refuse the sale of alcohol to known public inebriates, and anyone else whom they believe may harm themselves or others.

In-House ID Policy Tests - Brown Jug routinely sends mystery shoppers between the ages of 21 and 27 into stores to ensure that company policy is being observed.

Bonuses - Brown Jug employees are rewarded with bonuses for detecting fake ID's, minors who are on licensed premises illegally, and for successfully passing an ABC compliance test.

Community Involvement - Brown Jug introduced legislation providing for a civil penalty against minors that illegally enter licensed premises, minors that solicit adults to purchase alcohol for them, and adults who order or receive an alcoholic beverage to provide to a minor. Minors that are liable for the $1,000 civil penalty are given an option to take a 2 day Prime for Life alcohol education class, a DUI victim impact class, and a sexual assault awareness class to waive $700 of the penalty. The reduced civil penalty of $300 is used to pay bonuses to employees for preventing minors from obtaining alcohol.

Results

Brown Jug employees have seized over 2000 ID's from minors since 1998.

Brown Jug successfully passed 54 consecutive Alcohol Beverage Control Board compliance tests.

Brown Jug Security staff have made over 120 arrests of adults purchasing alcohol for minors during specific surveillance details designed to intercept alcohol purchased for minors.

Employees routinely report to law enforcement persons who appear to driving under the influence.

Clean up crews are provided to police all beverage related refuse problems city wide at the Trash Hotline, 563-3815, Ext. 225.

For more information on Brown Jug's efforts to address public inebriate issues, http://www.weddleton.com/CC/homeless.htm

Awards

2009 - National Distinguished Retailer of the Year, Responsible Retailers Forum

2009 - Industry Leader Award, State of Alaska Department of Public Safety

2009 - Resolution Recognizing 50th Successful ABC Test, Anchorage Assembly

2007, 2008, & 2009 Retailer of the Year, Association of American Beverage Licensees

2007 - Annual Community Service Award, Anchorage School District

2005 - Platinum Key of Life Award, Doctors for Designated Driving.